Amazon this week expanded its discounted Prime membership program, already available to EBT card holders, to include Medicaid recipients. Eligible customers can become Prime members for US$5.99 a month, less than half the regular $12.99 monthly fee.The move — another step in Amazon’s efforts to reach underserved economic communities — ratchets up its competition with Walmart.
Amazon provides customers with a link to authenticate their membership in eligible government assistance programs. It is not clear how the company has been working with the Department of Health and Human Services to verify the records.
Amazon Web Services last year hosted 68 million Medicaid records.
The expansion of the discount program followed by just a couple of days reports that Amazon recently engaged in talks with JP Morgan Chase and other banks regarding the possibility of establishing a co-branded checking account program to provide limited banking access to customers.
Amazon previously …
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